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SBA simplyBrand

Making digital commerce trustworthy again through blockchain, AI and you

simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, their solution would be able to solve this problem at a larger scale and high effectiveness.



Kaufman Chang - Founder & CEO

Ronnie Ng - Co-Founder & CMO

Frank Shi - Technical Director

Aleen Zhang - Product Director

Ada Yao - Research Director

Rita Yang - Head of Business Development

Hsin-Chi Tsao - Design Director

Oleksandra Zavertailo - Community Manager

Country of origin Cayman Islands


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