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Basic Attention Token

BAT Basic Attention Token

Introducing blockchain-based advertising

31. May 2017 - 31. May 2017

Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.



Brendan Eich - Founder, Vision, Strategy

Brian Bondy - Co-Founder, Browser Engineering Lead

Yan Zhu - Security & Privacy Engineering

Scott Locklin - BAT Smart Contracts & Economics

Bradley Richter - Brand & Interaction Design

Catherine Corre - Communications

Brian Brown - Go-to-Market

Marshall Rose - Ledger & Wallet Systems

Brian Johnson - Electron & Chromium Integrations

Aubrey Keus - Automation & Wallet Systems

Luke Mulks - Ad-Tech Expert

Country of origin (data missing)


Blockchain Ethereum (What is blockchain?)