TokenMarket does not work with or advise on this project - Please read the disclaimer and risk warning before proceeding further.
This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to TokenMarket and TokenMarket has no involvement in it (including any technical support or promotion). Token sales listed from persons that TokenMarket has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and TokenMarket is not the seller of such Tokens. TokenMarket has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein. Please refer to our website terms and conditions.
Please refer to our website terms and conditions and also review our Sector Risk Warnings page. If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact email@example.com with detailed information about your concerns.
Content has never been more important than it is today. Whilst online advertising is a pillar of the modern Internet, brands increasingly rely on exposure to audiences through content marketing to stay relevant.
However, online audiences and the data around the content they consume are controlled by a small number of centralised platforms, such as social platforms and search engines, that limit the flow of data from consumers to the parties who make content. These platforms harvest huge amounts of valuable engagement and preference data from consumers, but offer brands and publishers little in return.
These platforms present themselves as networks, when they are simply nodes in the network. The social web exists on messaging platforms (IMs) such as WhatsApp, WeChat, Telegram and SMS. When a consumer finds a piece of content, they share it via these channels. It is this vital data that centralised platforms do not, and are not incentivised to provide - these channels are referred to as “Dark Social”.
The experience of consumers is worse as a result, because instead of having a more direct relationship with their audience, brands and publishers who make content rely on clickbait or expensive paid media campaigns to reach them. To try and create a more direct relationship, consumers are forced to pay for content in many different ways e.g. paywalls, email addresses, micro-credit-card-payments, when all they want is a seamless experience.
A new developer protocol – MEDIA Protocol – will provide developers, brands, publisher, consumers, etc. the opportunity and incentive structures to interact in ways that are not permitted by centralised platforms. In this way, the protocol does more than reward attention: it fundamentally enables a new set of relationships between important parties that already want to interact with one another in more efficient and rewarding ways.
MEDIA Protocol creates a direct economy for the exchange of content, data, and incentives, including financial incentives. MEDIA Protocol enables publishers, brands and content creators to deliver the most relevant content in pursuit of a more transparent, efficient and enjoyable online experience.
The economic function of the protocol is designed to create a direct channel for publishers to promote content through balanced consumption incentives directly to consumers, for consumers to pay directly for gated content, and to spend tokens rewarding favoured content creators and publishers.
The protocol is designed to bring visibility to how consumers interact with and share content. In the future, this will foster an ecosystem of localised and community-centric content distribution that cannot currently overcome the economies of scale perpetuated by incumbent platforms.
Dear MEDIA Protocol Community · 5 months ago
Thomas Graham - Co-founder
Martin Adams - Co-founder
James Tabor - CEO
Mark White - CTO
Katya Volkova - Head Data Scientist
Julia Bohutska - Data Scientist
Gillis Van Den Broeke - Backend Developer
Mahmoud Hanafy - Backend Developer
Ahmed Mahran - Backend Developer
Sandra Lagarto - Product Manager
Vianney le Masne - Lead Designer
Sebastian Graham - Research & Strategy
Dominique Delport - Advisor
Kate Cox - Advisor
Ted Wang - Advisor
Eugene Kan - Advisor
JC Oliver - Advisor
Mark Adams - Advisor
Dave Jackson - Advisor
Andy Tian - Advisor
Richard Ma - Advisor
John Fiorelli - Advisor
Andrew Durgee - Advisor
David Wachsman - Advisor
|Country of origin||Gibraltar|