Truth Data Cloud is a blockchain-based platform and data marketplace that enables consumers to control the storage of, and trade in, their personal browsing and buying intention data. This data is securely stored in their personal. Truth Data Wallet: Consumers are incentivised to join the Truth Data. Cloud and earn TRU rewards for keeping their data up to date. When their data is used by advertisers, publishers, loyalty programmes and applications built on the Truth Data Cloud, TRU tokens further reward the consumer for sharing their data.