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Universal Reward Protocol
Universal Reward Protocol

URP Universal Reward Protocol

Blockchain based protocol for retailers

8. Jun 2018 - 30. Sep 2018

Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.



Yves Benchimol - CEO & Co-founder

Louis Millon - CTO & Co-Founder

Thomas Wolf - COO

Yohan Maurin - Blockchain Engineer

Raphaël Attal - Chief Strategist

Tanguy de La Villegeorges - Data Scientist

Enguerrand Pelletier - Backend Engineer

Gabriel Mulko - Marketing Manager

Rémi Gazquez - Backend Engineer

Alexandra Masse - Community Manager

Country of origin France


Blockchain Ethereum (What is blockchain?)