Capital at risk: Learn more about investing in early stage companies.

Dovu STO
Dovu STO

Dovu STO

Management team

Irfon Watkins

Founder & CEO

Irfon Watkins co-founded Coull, a data-driven video advertising platform which receives over 15 billion advertising requests per month, in 2008, building it from a small office in Bristol, UK to a media powerhouse with offices all over the globe.

His experience in the world of online media advertising began after he finished working as Sales Director of Dell, where he led acquisitions of six software companies located in Africa and Europe. Irfon has been committed to utilising the power of growing and emerging technologies, beginning his career with early computers in the late 1990’s, right up until now with DOVU.

Krasina Mileva

COO/Legal Counsel & Co-founder

Krasina Mileva has forged an exceptional career in law, focussing primarily on Contract and Commercial Law in which she has over 11 years of experience.

As a Registered European Lawyer, Krasina has headed an international legal department in a well-respected law firm, dealing with various civil and international matters. As Head of Legal at a large ad-tech company, she discovered her passion for Data Protection, Privacy and Smart Legal Agreements.

Melissa Tate

Head of Commercial

Melissa has almost a decade of experience in product marketing and coordination roles, which has seen her take up global positions before joining DOVU as Head of Commercial. She began her career as an International Program Coordinator at the University of Washington, creating and organising programs for students to study abroad.

After leaving her role as a coordinator, Melissa began her career in product marketing for Apex Learning, a SaaS educational technology company. Joining as a Sales Operations Manager, Melissa was eventually promoted to Product Marketing Manager before leaving the USA for Bristol, UK. Melissa created Tate Business Insights as a Product Marketing and Startup Consultant, providing freelance consulting on product marketing and sales enablement across a number of industries.

Lars Klawitter


Lars has over 20 years of experience in developing the automotive industry with groundbreaking technology. His vast career has seen him work with two of the largest automotive businesses in the world BMW and Rolls Royce in two very different roles.

As a former Member of the Ethereum Board of Directors and an angel investor, Lars has been involved with crypto since aroud 2015. He brings to DOVU a high calibre of knowledge as well as experience in both executive and non-executive roles in corporate and commercial business.